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Glossary

Deadline

The final date for accepting advertising material to meet a publication or broadcast

Dealer imprint

Inserting a local dealer's identification into nationally prepared advertising

Delayed broadcast (DB)

 A local station broadcasting a network program at a time other than its regularly scheduled network time

Delivery

The ability to reach or communicate with a certain audience or number of people by using a particular advertising schedule; the physical (delivery) of a publication.

Demographic characteristics

The population characteristics of a group or audience

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