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Glossary

Macro marketing

A type of marketing in which a company adapts itself to uncontrollable factors within the industry.

Mail-in premium

A premium obtained by mailing in a suitable response to the manufacturer or distributor, with or without money.

Mail-order advertising

Advertising which supplies paperwork for the purpose of soliciting a purchase made through the mail.

Mailing list

An automatically distributed email message on a particular topic going to certain individuals.

Make good

(1) To present a commercial announcement after its scheduled time because of an error.

(2) To rerun a commercial announcement because of technical difficulties the previous time it was run.

 (3) To rerun a print advertisement due to similar circumstances.

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