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Direct mail advertising

Advertising sent by mail; also used to describe advertising in other media that solicits orders directly through the mail

Directory advertising

Advertising that appears in a buying guide or directory; advertisements in a store directory: for example, Yellow Pages advertising

 

Double truck

Slang term for a print advertisement that uses two full pages side-by-side, but not necessarily the two center pages, usually for a magazine advertisement.

Drive time

Radio broadcast time during morning and evening commuter rush hours.