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Glossary

Package

(1) A combination of programs or commercials offered by a network that is available for purchase by advertisers either singly or as a discounted package deal.

(2) A merchandise enclosure or container.

Package insert

Separate advertising material included in merchandise packages that advertises goods or services; also referred to as Package Stuffer.

Painted bulletin

A freestanding steel or wooden structure, approximately 50' wide by 15' high, with molding around the outer edges similar to a poster panel, and including a hand painted copy message. Bulletins are generally found near highways or roofs of buildings in high traffic areas.

Panels

This includes regular and illuminated types of outdoor advertising. A regular panel is only seen during the daytime, while an illuminated panel is seen also from dusk until dawn.

Pantone Matching System (PMS)

A system that precisely characterizes a color, so that a color can be matched, even by different printers. By knowing the Pantone color specifications, a printer does not even need to see a sample of the color in order to match it.

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