National advertising

Advertising which is aimed at a National Market, as opposed to Local Advertising.


National brand

A nationally distributed product brand name. May also be distributed regionally or locally.

Near-pack (Near Pack Premium)

An item offered free or at a discount with the purchase of another product. The item can be positioned close to but may not touch the purchased product.


Developed film that contains an image that has reversed shadows and light areas.

Net cost

The costs associated with services rendered by an advertising agency excluding the agency commission.