A size of newspaper that is roughly half the size of a standard newspaper. A page size is normally 14" high by 12" wide.

Tag line

A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.

Target audience

A specified audience or demographic group for which an advertising message is designed

Target market

A group of individuals whom collectively, are intended recipients of an advertiser's message.

Tear sheets

A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check color reproduction of advertisements.