Traffic builder
A promotional tactic using direct mail. Designed to draw consumers to the mailer's location.
Transit advertising
Advertising that appears on public transportation or on waiting areas and bus stops.
Transparency
A positive, color photographic image on clear film.
Transparent ink
Ink used in four color printing process that allows for colors underneath the ink to show through.
Trap
To combine different layers of colors in order to create various colors in the four color printing process.