Teaser campaign
An advertising campaign aimed at arousing interest and curiosity for a product.
Telemarketing
The use of the telephone as a medium to sell, promote, or solicit goods and services.
Theater testing
A method used in testing the viewer responses of a large, randomly selected audience after being exposed to an ad.
Thumbnail
A rough, simple, often small sketch used to show the basic layout of an ad.
Time compression
A technique used in broadcast production to delete time from television commercials.