A group of ads within a Campaign

An organization that provides a variety of advertising related services to clients seeking assistance in their advertising activities. A full-service (advertising agency) engages in the planning and administration of advertising campaigns, including setting advertising objectives, developing advertising strategies, developing and producing the advertising messages, developing and executing media plans, and coordinating related activities such as sales promotion and public relations. A limited-service (advertising agency) concentrates on one of the major (advertising agency) functions such as developing and producing advertising messages or media plans.