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Product life cycle

A marketing theory in which products or brands follow a sequence of stages including: introduction, growth, maturity, and sales decline.

Production

Process of physically preparing the advertising idea into a print or broadcast advertisement.

Promotion

All forms of communication other than advertising that call attention to products and services by adding extra values toward the purchase. Includes temporary discounts, allowances, premium offers, coupons, contests, sweepstakes, etc.

Proof

An impression on paper of type, an engraving or the like, for the purpose of checking the correctness and quality of the material to be printed.

Quantitative research

A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.