arrow-down

Glossary

Wipe

A transition of scenes in a visual production where one image appears to wipe the previous one from the screen.

Word painting

A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.

XML

Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format which is both human-readable and machine-readable.

Yield

In the context of banner ads, yield indicates the percentage of clicks divided by impressions for an ad on a given page

zone

A representation of a location on a website where creative should be displayed.

Pages