Master tape
An edited audio tape or video tape to be recorded on quantity prints or dubs.
Matte shot
A camera shot made with a matte or mask in part of the frame to allow another shot to be printed in the opaque area.
Mechanical (paste-up)
A finished layout that is photographed for offset printing.
Media buying service
Agency that specializes in the services of media buying.
Media concentration theory
Technique of scheduling media that involves buying space in one medium only and developing strength through concentration.