Target audience
A specified audience or demographic group for which an advertising message is designed
Target market
A group of individuals whom collectively, are intended recipients of an advertiser's message.
Tear sheets
A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check color reproduction of advertisements.
Teaser campaign
An advertising campaign aimed at arousing interest and curiosity for a product.
Telemarketing
The use of the telephone as a medium to sell, promote, or solicit goods and services.