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Trade character

People, characters, and animals that are used in advertising and are identified with the products

Trade name

The name under which a company operates.

Trademark

Icon, symbol, or brand name used to identify a specific manufacturer, product, or service.

Traffic builder

A promotional tactic using direct mail. Designed to draw consumers to the mailer's location.

Transit advertising

Advertising that appears on public transportation or on waiting areas and bus stops.