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Glossary

Delivery

The ability to reach or communicate with a certain audience or number of people by using a particular advertising schedule; the physical (delivery) of a publication.

Demographic characteristics

The population characteristics of a group or audience

Direct mail advertising

Advertising sent by mail; also used to describe advertising in other media that solicits orders directly through the mail

Directory advertising

Advertising that appears in a buying guide or directory; advertisements in a store directory: for example, Yellow Pages advertising

 

Double truck

Slang term for a print advertisement that uses two full pages side-by-side, but not necessarily the two center pages, usually for a magazine advertisement.

Pages