The ability to reach or communicate with a certain audience or number of people by using a particular advertising schedule; the physical (delivery) of a publication.

The population characteristics of a group or audience

Advertising sent by mail; also used to describe advertising in other media that solicits orders directly through the mail

Advertising that appears in a buying guide or directory; advertisements in a store directory: for example, Yellow Pages advertising

Slang term for a print advertisement that uses two full pages side-by-side, but not necessarily the two center pages, usually for a magazine advertisement.