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Glossary

Confirmation

A broadcast media statement that a specific time is still open for purchase by an advertiser who is preparing a broad- cast advertising schedule

Cut-in

The insertion of a local commercial announcement into a network or recorded program.

Deadline

The final date for accepting advertising material to meet a publication or broadcast

Dealer imprint

Inserting a local dealer's identification into nationally prepared advertising

Delayed broadcast (DB)

 A local station broadcasting a network program at a time other than its regularly scheduled network time

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