arrow-down

Glossary

Checking

The process of confirming whether an advertisement actually appeared

Class magazines

Special-interest magazines with desirable upscale audiences

Classified advertising

Advertising that is set in small type and arranged according to categories or interests

Clear time

The process of reserving time or time periods with a station or network; checking on available advertising time.

Column inch

Publication space that is one column wide by one-inch high, used as a measure of advertising space.

Pages