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Glossary

Absolute URL's Link

(Absolute URLs) use the full-path address, such as http://www.domain.com/page1.htm.

Accelerated development

The process of speeding up the new product development process. Development can be accelerated in a number of ways, such as speeding up the development process, eliminating unnecessary steps, undertaking two or more development tasks in parallel, and eliminating or minimizing decision-making delays.

Account

A customer, usually an institution or another organization, that purchases a company's products or services.

Ad blocking

Software available to Internet users that blocks the appearance of advertising on Web pages. Typically, these programs suppress so-called pop-up and pop-under ads.

Ad Copy

The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL

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